Patients want to be heard. When they don't feel understood, they disengage.
It happens all the time:
📱Low adherence: A patient stops the pill reminder app, because it doesn‘t fit into their daily routine 📱Treatment abandonment: A patient abandons their mental health app - when it stops providing value 💊 Clinical Trial drop outs: Participants leave clinical trials, when the protocol is too hard to fit into daily life 💊 Product Launch Failure: A new medicine fails because it doesn't engage the right patients
Emotiva™ offers an agile alternative to traditional patient research:
✅ Faster than traditional research (results in 4 weeks) ✅ Persona based behavioral insights that will transform patient engagement ✅ Focuses on what matters most ✅ No text heavy slide decks that no one reads
Emotiva™ helps form deeper connections with patients, by bringing more meaningful value to their lives.
Emotiva™ is our motivational patient insights & engagement methodology
Powered by principles and techniques of human-centered design
Decodes patients' hearts & minds - and translate this to engaging solutions
Designed by healthcare and behavioral design experts1
First we collect behavioral data by conducting ethnography, to dive deep into hearts & minds.
Patient Profiling & Personas
Then we bring the data to life, understand the human behind the data collected - and identify your ideal patient audience, create unique personas along with behavioral profiles.
Patient Journeys
Lastly we re-engineer the patient experience, driving motivational engagement with the treatment, be it a medicine or digital health application.
Proven to drive patient engagement and product success
